Trust, Trade, and Technology: Securing Nigeria’s Agri-Marketplaces with Izuchukwu Areh

In this episode, we dive into the digital transformation of agricultural trade in Africa with a spotlight on Agro Market Square, a fast-rising agri-marketplace designed to build trust in agri-commerce through secure, technology-driven solutions.

Agro Market Square provides a B2B platform that connects smallholder farmers directly to buyers, processors, and other value chain actors. One of their standout features is their escrow-secured transaction system, which protects both buyers and sellers from fraud—one of the most pressing challenges in online agricultural trade.

This conversation explores:

• Why trust is the backbone of successful agri-trade
  
  
• How Agro Market Square’s escrow system works
  
  
• The challenges and opportunities in Nigeria’s digital agri-marketplace space
  
  
• How smallholder farmers benefit from transparency and direct market access
  
  
• What the future looks like for agri-marketplaces in Africa
  
  

Whether you’re a farmer, agribusiness owner, digital platform builder, or someone interested in the future of food trade, this episode offers valuable insights on how to make agricultural e-commerce work—safely.

Guest: Izuchukwu Areh, Co-founder, Agro Market Square

Sponsored by: Agro Market Square

Visit their website: https://agromarketsquare.com