The Let’s Talk Agriculture Podcast

Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa

Are your agricultural messages truly reaching the people they’re meant for?
In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.
From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.
You’ll learn:
Why one-size-fits-all messaging doesn’t work in agriculture
The importance of understanding context, channels, and communication behaviors
How real engagement starts with real insight
What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap
If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.
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Work With Us – Your Fractional Communications Advisory
Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.
From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.
Let’s build something effective — and intentional.
👉Request a Quote
 
🚀 Sentra Lite – Start Getting Clarity Today
Good communication isn’t about more content — it’s about the right content, reaching the right audience.
Sentra Lite is our beta tool that helps you:
Understand how your project messages are perceived
Identify communication gaps before they become missed opportunities
Strengthen connection with farmers, cooperatives, youth, and more
If you’re working on a live project and want better communication results, Sentra Lite is for you.
Beta access is available this July.
👉Start with Sentra Lite
 
📊 Sentra Insights – Join the Waitlist
Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.
Built to help you:
Analyze the effectiveness of your messaging across different audiences
Make data-informed adjustments to improve engagement
Avoid common pitfalls in outreach and visibility efforts
If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.
Join the waitlist to get early access and updates.
👉 Join the Waitlist 

Unlocking the Power of Agro-Informatics – With Karl Morteo (FAO)

What if agricultural data wasn’t just for researchers — but also for farmers, governments, startups, and everyday decision-makers?
 
In this episode of Let’s Talk Agriculture, we’re joined by Karl Morteo, Senior Information Technology Officer at the Food and Agriculture Organization (FAO), to explore the FAO Agro-Informatics Platform — a powerful digital tool transforming how countries access and use agricultural data.
 
We break down what agro-informatics really means, how the platform supports smarter decision-making on the ground, and why it matters for the future of resilient, inclusive food systems. We also touch on FAO’s creative global campaign, “Travel Around the World with the Agro-Informatics Platform”, showing how data is making real impact — from policy rooms to classrooms.
 
Whether you’re in agtech, rural development, or food systems policy — this is a must-listen.
 
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🔥 Featured Services & Promotions:
🎙️Want to reach an engaged agricultural audience?
Partner with us to promote your organization or campaign through our podcast. Let’s co-create impact: Explore Podcast Partnership
 
📊 Drowning in feedback from farmers?
Sentra Lite helps you turn WhatsApp messages, survey responses, and voice notes into real insight — with no dashboard or setup required.
Start scanning your farmer voice data today:Learn More About Sentra Lite
 
📢 Need fractional communications support?
We work with agri-projects and development teams to turn their impact into influence.
Explore our plug-in comms solutions: Get Communication Support
 
💼 Looking for smart, simple tools to run your agribusiness?
Try BrandDrive, our go-to for inventory, invoicing, and expense tracking.
Sign up with our affiliate link: Join BrandDrive
 
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Unspoken Work: Why Communication Still Feels Optional in Agriculture

There’s a lot of good work happening in agriculture — women-led businesses scaling, agritech solutions making real impact, donor programs driving change in rural communities. But far too often, all that transformation happens quietly. No updates. No stories. No real visibility.
 
In this solo episode, I’m speaking honestly about something we don’t talk about enough: why communication is still treated like an afterthought in agriculture and what that’s costing us.
 
We’ll unpack why the silence exists, how donor cycles and project structures play a role, and what it means for the people doing the work behind the scenes. If you’ve ever felt like your project or organization deserves to be better seen and understood — this conversation is for you.
 
And if you’re looking to grow your own visibility, manage your business better, or get expert help telling your story, there are a few resources you should check out:
 
→ Want to manage your finances and inventory better? We recommend BrandDrive — it’s one tool we love for agri-businesses. (affiliate link)
 
→ Ready to increase your visibility through podcasting or strategic storytelling?
Explore a brand partnership with us
 
→ Prefer behind-the-scenes content, premium benefits, and exclusive episodes?
Join our Podcast Membership 
 
→ Need help communicating your work more clearly?
See how we can support your organization: Our Services
 
Thanks for tuning in and here’s to making good work seen.

Leading with Data: How Agri-Businesses Can Use Tech to Drive Smarter Decisions with Beatrice Omoh

You’ve probably heard it before: “Data is the new oil.”
But what does that really mean for the average agri-business especially one operating in informal or under-digitalized environments?
In this episode of the Let’s Talk Agriculture podcast, we dive into the power of data and how agri-businesses can start making smarter, more strategic decisions even with limited digital infrastructure.
We’re joined by Beatrice Omoh, the COO at BrandDrive, a business management platform supporting small businesses with simplified tools for operations, inventory, sales, and finance. While they’re new to the agriculture space, they’re stepping in as a tech partner ready to support smallholder value chains.
We explore:
Why data is essential for agri-business survival and growth
How to begin collecting and using data — without expensive tools
The role BrandDrive can play in building structure for agri-SMBs
How to form better habits around recordkeeping and decisions
What it means to run a future-ready agri-business in today’s digital economy
This isn’t about replacing how you already work, it’s about enhancing it with tools that make your decisions smarter and your growth intentional.
🎯 Ready to start simplifying your operations and building better business habits?
Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta
 
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Love what you hear? Help us keep the conversation going.
✨ Become a member or explore brand partnership opportunities on our Fourthwall page:
https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras

Building Resilient Agri-Businesses with Smart Financial Tools with Ndu Ekwomadu

Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.
In this episode of the Let’s Talk Agriculture podcast, we’re joined by Ndu Ekwomadu, CEO of BrandDrive, to talk about how digital tools can help agri-businesses become more resilient, structured, and ready for growth.
BrandDrive may be new to the agriculture space, but they’ve already helped countless small businesses simplify operations and use data to make smarter decisions. Now, they’re stepping into agri-business not as experts, but as a fintech partner eager to support the ecosystem.
We explore:
The hidden operational gaps that hold agri-businesses back
How tools like BrandDrive support better recordkeeping, visibility, and funding readiness
What it means to build a future-ready agri-business
Why tech isn’t just for the “big players” and how even the smallest agribusiness can start to digitize, one step at a time
👉 If you’re ready to grow your agri-business intentionally, this episode is packed with insight and practical direction.
🎯 Ready to simplify your operations and take control of your business data?
Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta
 
👋 Want to work with us?
We’re actively partnering with organizations across agriculture, fintech, logistics, and more to spotlight the stories that matter.
✨ Learn about our brand partnership opportunities and get featured on our podcast: Click Here
✨Or become a member and support independent agri-media — plus get access to exclusive content and behind-the-scenes updates: Click Here

Who Enables Agriculture? Unpacking the Ecosystem Around the Farmer

When you hear “agriculture,” what do you picture?
 
A farmer? A tractor? A field?
That’s part of the story—but not the full picture.
 
In this episode, I’m shining a light on the ecosystem enablers—the people, companies, and systems that support the farmer and make agriculture work efficiently, profitably, and sustainably.
 
From logistics that cut post-harvest losses, to fintech solutions reaching underserved communities, to insurance and AgTech—agriculture is bigger than we think.
 
You’ll hear real stories too—like a poultry farmer in Bayelsa who lost over 5,000 birds to flooding… and had no insurance.
This is a call to look beyond the farm and recognize the power of collaboration.
Become a podcast member & support our work: https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras
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Get your brand featured on the podcast and across our platforms.
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The Let’s Talk Agriculture Story: Why We Started, and Who We Serve Now

Let’s take it back to the beginning.
In this first episode of our new series, I’m telling the full story—how Let’s Talk Agriculture started during the pandemic, what inspired the first mic drop, and how it grew into a platform that now reaches over 70 countries.
I’m also sharing:
The impact we’ve made with the podcast
Why we’ve shifted focus to ecosystem enablers
Who we serve today, and why their stories matter
Whether you’re a fintech founder, AgTech innovator, or part of an NGO supporting farmers—this episode is for you.
🎧 Tune in and get to know us all over again.
Learn more: letstalkagriculture.com
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Trust, Trade, and Technology: Securing Nigeria’s Agri-Marketplaces with Izuchukwu Areh

In this episode, we dive into the digital transformation of agricultural trade in Africa with a spotlight on Agro Market Square, a fast-rising agri-marketplace designed to build trust in agri-commerce through secure, technology-driven solutions.
Agro Market Square provides a B2B platform that connects smallholder farmers directly to buyers, processors, and other value chain actors. One of their standout features is their escrow-secured transaction system, which protects both buyers and sellers from fraud—one of the most pressing challenges in online agricultural trade.
This conversation explores:
Why trust is the backbone of successful agri-trade
How Agro Market Square’s escrow system works
The challenges and opportunities in Nigeria’s digital agri-marketplace space
How smallholder farmers benefit from transparency and direct market access
What the future looks like for agri-marketplaces in Africa
Whether you’re a farmer, agribusiness owner, digital platform builder, or someone interested in the future of food trade, this episode offers valuable insights on how to make agricultural e-commerce work—safely.
Guest: Izuchukwu Areh, Co-founder, Agro Market Square
Sponsored by: Agro Market Square
Visit their website: https://agromarketsquare.com

From Crops to Containers: Unlocking Africa’s Agribusiness Export Potential with Oluwadara Adekunle

Episode Summary:
In this insightful episode, we dive deep into the business of exporting African agricultural products—with a spotlight on the challenges and opportunities along the value chain. From financing gaps to export standards, our guest from Farmties Capital shares how their work is transforming the way African agribusinesses get food from farm gates to shelves across the world.
You’ll learn how Farmties supports businesses engaged in value-added processing and export by providing working capital, technical support, and access to essential services like quality assurance, logistics, and buyer connections.
Whether you’re in agribusiness, policy, or development, this episode offers a practical look at what it truly takes to unlock Africa’s export potential.
Key Highlights:
Understanding the export readiness gap in African agribusiness
Why financing isn’t enough without supply chain support
How Farmties bridges the gap from smallholder sourcing to global shelf presence
The future of processed agri-products from Africa
Real-world insights for agribusiness owners and stakeholders.
Sponsor Spotlight:
This episode is proudly sponsored by Farmties Capital, a company dedicated to financing and supporting African agribusinesses in value-added processing and export.
Farmties helps businesses sourcing from smallholder farmers access working capital and meet international standards—enabling a more connected, efficient, and profitable agricultural export system.
Explore more about their work at www.farmties.com
 

Empowering Farmers & Strengthening Horticulture in Nigeria – The HortiNigeria Story

Episode Summary:
In this episode of the Let’s Talk Agriculture Podcast, we shine a spotlight on a game-changing initiative transforming Nigeria’s horticulture landscape — the HortiNigeria Program.
We’re joined by FeyiKemi Fadurogbangba, a key leader in the program, who shares deep insights into how HortiNigeria is empowering smallholder farmers, particularly women and youth, through targeted support, capacity building, and inclusive value chain development.
From impactful training programs to success stories that prove agriculture can be a tool for prosperity, this conversation uncovers how HortiNigeria is strengthening market systems and setting a new standard for sustainable agriculture in Nigeria.
This episode is proudly sponsored by the HortiNigeria Program.
We thank them for their support and commitment to driving real change in Nigeria’s agriculture sector.
 
About HortiNigeria:
HortiNigeria is a four-year program implemented by a consortium of partners and funded by the Embassy of the Kingdom of the Netherlands in Nigeria. The program is designed to strengthen the resilience and inclusivity of Nigeria’s horticulture sector, with a special focus on empowering smallholder farmers, women, and youth.
Through strategic interventions, HortiNigeria works to:
Improve access to quality inputs and services
Enhance technical knowledge through training and extension
Strengthen farmer groups and cooperatives
Improve access to markets and finance
By building strong horticulture value chains and fostering collaboration across stakeholders, the program is laying the groundwork for a more resilient and sustainable food system in Nigeria.
Learn more: www.ifdc.org/projects/hortinigeria